Exhibitions thrive when exhibitors truly embrace their presence at an exhibition by pre-marketing, planning and promoting their own presence.
Judged by the InPrint Organising Team, the areas for which the exhibitor will be scored against are:
- Use of direct marketing to promote presence
- Interaction with organising team to maximise publicity
- Use of social media to promote presence at show
- Effective PR prior to show
- Success of exhibiting performance onsite (theme, team approach, products and results)
The award itself is made by Stigler based in Munich. Using the latest laser cutting technology, this awesome looking award will be given to the winner of the Best Exhibitor Marketing Campaign at 2pm in the Conference theatre on Thursday 10th April (After the Great Innovations Competition).