When it comes to interior décor, whether for the home or commercial environment, today’s consumers are increasingly searching out personalised products and designs which are unique to them and make them stand out from the crowd. Responding to this growing demand for self-expression, savvy textile and décor providers are looking to flexible digital print solutions to enable them to deliver agilely across a wide range of applications.
A great example is Gemanco Design in Italy who has identified a specific market demand for customised spaces and environments and has understood the impact that creative interiors can make. Using Roland DG digital print technology, the graphics company, based in the southern Italian town of Modugno, has made a name for itself as an expert in custom-printed wallpapers, wall stickers, tailor-made resin mosaics and much more.
A favourite project of Gemanco Design's General Manager Nicola Rubino is a collection of over 200 wooden tables personalised with images of broken majolicas (decorated pottery), on display at a seaside restaurant in Calabria, Italy – while another incredible piece was designed to look like an authentic wall painting.
"A project which we are very proud of is the monumental print that covers the walls of the main room of Le Marly, one of the most famous places in Casablanca," he says. "Over eleven metres long and five metres high, with no visible joins and high-definition quality to look like a real fresco. The result is stunning."
All this creativity is possible thanks to Roland DG UV printing technology. Following the installation of a Roland VersaUV LEF benchtop printer to produce samples, Gemanco Design discovered the customisation potential of UV technology and – responding to demand from customers – Gemanco Design moved up to a larger VersaUV flatbed printer just a few months later.
Roland’s extensive range of UV-LED printers suit production requirements of all sizes; from the VersaUV LEF range of flatbeds, which print onto a huge range of objects and substrates up to 100 mm in height and 8 kg in weight, through to the new VersaUV S-Series of flatbeds and belts which print up to 200 mm in height and 100 kg per square metre in weight.
The VersaUV solutions run with ECO-UV ink, which is instantly cured with low-temperature UV-LED lamps for direct print onto almost any object or substrate, from leather and canvas to wood, plastic, glass, metals, acrylic, banner, vinyl, paper and more*. Roland VersaUV doesn't just add stunning colour to a graphic design: the system can even print touchable textures and highlights in white ink and gloss.
This incredible versatility offers virtually limitless possibilities across a host of industrial, sign and retail applications, and businesses and brands worldwide are transforming their production capabilities with VersaUV technology.
The technology is also fast, automated and reliable – allowing Gemanco's designers to spend more time on their creative work and less on managing print runs.
"Roland technology simplified our life in terms of the speed of production and saving time," says Nicola Rubino.
Gemanco Design's products are 100 per cent customisable, a service which is 'really appreciated by our customers', says Nicola. Wallpaper, in particular, 'is the fastest way to give a new look to an environment' – spreading creativity from room to room.
Gemanco Design is one of Roland’s spotlighted ‘Heroes’. In 2018 Roland is on a mission to unearth its users' amazing stories and recognise the incredible achievements of businesses, whatever their size, who are creating great things with Roland technology. The Roland Hero Awards are open to Roland users from across the EMEA region who, by sharing their inspirational stories, can join the ranks of 2018's Roland Heroes. An overall winner of the Roland Hero Awards 2018 will receive an unforgettable holiday as a reward**. To find out more visit www.rolandhero.com.
Visit the Roland DG stand (Booth 620) at InPrint Milan, to discover their innovative digital print solutions. For further information visit www.rolanddg.eu.
* Primer may be needed for certain applications.
** For a full list of participating countries and terms and conditions, please visit www.rolandhero.com.