Challenger brands – Sometimes we have to try something new!

It’s interesting that when you launch a new event or you come to market with a new concept, you tend to get two clear groups form around you.

There are the ‘believers’, the ones who get it immediately, who understand the need to take risks to learn and succeed.

And then the ones who say ‘We will sit at the side and observe’, the cautious, the careful, the conservative amongst us.

What is the difference between these two philosophies? I guess it is the element of risk. We may not like it and certainly many don’t feel comfortable with it, but there is a trend when it comes to risk. People who take risks, do succeed! They may also fail, but as long as they learn, they will move forward.

Here are 7 good reasons for taking risks:

1. Unforeseen opportunities often come from risk-taking.

2. Taking risks shows confidence and helps you stand out as a positive, exciting , innovative company.

3. We learn from risks -- and those lessons may lead us on to an important, new path.

4. Success won't fall in your lap -- you have to pursue it.

5. You don't achieve your goals by playing it safe.

6. Embracing risk-taking helps you overcome a fear of failure.

7. Taking a risk doesn't mean doing so haphazardly.

Think about it….

I think this applies to our launch event in the USA.

Have you been thinking about attending InPrint, the industrial printing show in Orlando in April? Maybe jumping on a plane and coming down to Orlando, just seems too far. Maybe you think industrial print doesn't apply to you or don’t quite know what it is all about?

So, I suggest you take a look at the video interview by Cary Sherbourne of withme as I explain what it all means and why it is important for print and packaging service providers to pay attention and take the risk. As I explain, we are talking about different and new ways inkjet deposition technologies is being used for industrial purposes, including home decor, flooring, printed electronics and packaging. It really is opening up new opportunities !

Link here :


Hopefully we will see you at the show. Don't be left behind!

If you would like to take a risk and register today, then use the Court17 free code to save yourself $40

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