Digital printing made his debut around 30 years ago with the first possibilities derived by the inkjet – of which Canon was a pioneer with the BubbleJet technology – and in over 3 decades, it has seen evolutions that could hardly be anticipated back then. Who would have thought that from a concept such as “an ink droplet shooted at a substrate” the evolutions under our very eyes today could derive? Commercial communication in any size or shape, decoration for any kind of event, vehicle, environment or surface, with colors and effects where the limit is continuously pushed ahead by the introduction of new inks, new printheads, new substrates, new technical developments. Again, pushed further beyond by the attempts – mostly successful – to use substrates already present in industries such as interior decoration, construction, furniture making, packaging, components making, textile and more, to create new possibilities, effects, products and ultimately value.
A revolution that has not only turned upside down entire markets, but created a whole industry entirely and now becomes intriguing to new kind of companies.
In one of the first pages on the InPrint website Marcus Timson and Frazer Chesterman explain how often they are asked, “What is industrial printing”. Although the answer is well explanatory today it will no doubt be surprising when given 30 years from now: hard to imagine but for sure beyond our most optimistic anticipations.
Industrial printing has many facets and one of the most interesting is direct surface decoration, to create new applications for the interior décor market.
Canon offers technologies that span all the imaging workflow: from photo cameras and lenses, to imaging software, to high quality and versatile printers. The latter direct to surface printers, in particular, are more than ever suited to add character to a large choice of substrates creating new products and new value.
It is then just natural the new possibilities of direct decoration become appealing to designers, creatives, architects and to the many industries they serve who may want to outsource some production or even insource the technology themselves to both streamline costs and add new products. Be careful though: not necessarily, digital decoration means flamboyant effects or flashy colors, such as for visual communication where the need is to attract audience. On the contrary, digital decoration is sometimes at its best when sober, classical, tasteful, when it allows new possibilities without betraying the spirit of the company using it: this is not only possible but easy to do.
It is not by chance that Canon at InPrint will present an artistic booth, were the classic theme – a tribute to the Milan of the past - will decline to show surface decoration and its many possible applications.
Since a first glance at the meneghini views on the booth it will be possible to be inspired by the quality and possibilities of the decorations on canvas, wood, glass, polymers, metal and the many more substrates, used in many industries and today easily convertible in added value products.
The booth is designed and produced by fpe|d’Officina, Canon technical partner for the industrial applications, operating for over 50 years in the graphic industry, using many Canon technologies and combining the craftsmanship of the small artisan with the technological perfection of the big enterprise.
So, we all agree industrial print has a long path ahead: it is a path Canon is ready to walk as a key player for the future… sometimes with wink at the past.