Printed interior décor:Why inkjet printing is knocking on the door

Although printed interior décor sits under the heading of functional applications when it comes to many of the methodologies employed, it also warrants its own arena for potential production opportunities and end use. Still considered a niche sector in the digital printing area, it is fast-growing world-wide, with different countries leading many advances in design and production methodologies. Today, the ability to mix aesthetics with function is benefiting hugely from the expanding development of specific products for this market, including inks and finishes, across a very broad range of end flexible materials and rigid substrates.

The growing popularity for printed interior décor is now being matched with the desire for longevity and mass customisation and creating growing levels of interest among manufacturers and suppliers of products used in commercial and residential environments. Today, this increasing demand is proving to be a critical role that can be provided with digital technology’s flexibility, which can either supersede or be used alongside existing analogue processes.

For manufacturers within the digital segment, the principal understanding lies with integration of the amalgamation of parts that combine to create successful end products. Criteria plucked from other industry sectors all play a cogent role but the overall marriage of technologies is the primary benefit that now enables a wide variation of interior décor to be generated using digital processes.

In a white paper, commissioned by Sophie Matthews-Paul for Agfa Graphics, the expectations of today’s printed interior décor are explored, focussing on how businesses can join this niche market sector and benefit from its anticipated growth. It also examines the opportunities available to print companies which not only are the results of the expanding trends for unique products and mass customisation but also are due to the capabilities of technologies which enable digital methodologies supersede time-consuming and costly analogue processes.

InPrint 2016, in Milan, represents a vital opportunity to promote present-day developments within this important market sector. Agfa’s presence at the event underpins the importance of printed interior décor as a significant contribution to the future of functional digital print, its versatility and its cross-over between graphic and industrial applications.

Download the white paper here.