Heidelberg presents a marketplace of ideas for customised colour 4D Printing

A marketplace of ideas at the stand of Heidelberger Druckmaschinen AG (Heidelberg) will offer visitors to InPrint 2015, which is taking place in Munich from November 10-12, the chance to find out about the diverse possibilities of color 4D printing. This is the name given by Heidelberg to customized, flexible digital printing of three-dimensional items such as soccer/golf balls, drinking bottles, and other curved surfaces. Depending on the application, companies such as manufacturers of branded and consumer goods can print customized images and texts on these items for all kinds of target groups. For this purpose, Heidelberg will be unveiling the new Jetmaster Dimension 250 – a four-color press that can print items with a diameter of up to 250 millimeters based on cutting-edge inkjet technology. In dialog with experts from Heidelberg and with the help of numerous practical examples, potential customers will discover how they can use 4D printing to expand their business model and unlock new market segments.

“Heidelberg supports creative players both within and outside the print media industry with technologies that go beyond conventional printing. 4D printing based on inkjet technology paves the way for high-quality, cost-efficient customized surface finishing of mass-produced consumer goods, even in small quantities. Heidelberg is also planning a solution in time for the upcoming drupa that opens up new opportunities for industrial users in particular such as those in the automotive industry,” says Jason Oliver, Head of Digital at Heidelberg.

The InPrint exhibition will be accompanied by a conference program giving academics and practitioners alike the chance to find out about future developments, trends, and opportunities in industrial printing. On November 12, Oliver will be giving a talk about practical trends and the possibilities being opened up by 4D printing.