Eleven facts about Industrial Print

eleven 1)      Industrial print is the printing that is part of the manufacturing of a product. It is not the printing of large format posters or brochures. The process is varied and crosses multiple marketplaces and industries making it distinct from traditional printing markets/processes that are focused more on marketing and promotion.

2)      Industrial print can have a functional or decorative purpose in the process of manufacturing. Screen printing is used throughout the production of an Apple iPhone or iPad. It is both used functionally to assist the working of the touch screen and it is also used decoratively on the glass front to hide the electronics in the back.

3)      Industrial print doesn't exactly mean printing huge scale and volume. Whilst in some cases this is appropriate, you are not an industrial printer simply if you own a high capacity offset printing machine. Some print technology manufacturers use the term industrial to mean capacity and speed, but do not use it to describe the application. An offset machine is not designed purely for industrial print applications as it is a paper printing technology.

4)      Industrial print is the most widely visible of all printing. Wake up, have breakfast, check your emails on your tablet, make a call on your smartphone and get into your car. You will have come into contact with a multitude of printing that has been part of the process of manufacturing.

5)      Industrial print is the most technically demanding of all printing. Printing required within the manufacturing sector has to be of an excellent standard in order to become approved, to pass rigorous testing and withstand difficult conditions. It must also endure over time. A car speedometer for example, cannot fade!

6)      Industrial print will grow to become the largest of all print markets. The analogue sector alone is already worth $100 Billion and as demand continues to grow for consumer goods, so too will the industrial print category, to $120 Billion by 2022 and even more beyond this date.

7)      Industrial print is the only print category that uses all printing processes, so it can be described as process agnostic. The printing of surfaces, packaging, curved objects, textiles, ceramics, metals, wood, electronics all uses different processes from screen printing, pad, 3D, digital inkjet, digital electro-photographic, gravure, flexo and even offset at times.

8)      Industrial print is not adversely affected by the shift to new media, in fact it benefits from anything that drives consumer demand. The growth of online retail therefore doesn't impact on industrial print unlike it does on point of sale or commercial print for example.

9)      Mass customisation is contributing to the growth of industrial inkjet and in some cases it is enabling the re-shoring of industry back to Europe to fulfil a need for localised production.

10)   Screen printing is the most widely used and flexible of processes in industrial print

11)   InPrint was the first successful show for industrial printing and will take place again 10-12 November 2015 in Munich

www.inprintshow.com