Looking ahead to the spring, the first InPrint USA will take place 25-27 April in Orlando, Florida. SIP, the German trade magazine for screen and digital printing, interviewed the founders Frazer Chesterman and Marcus Timson, as a basis for an article in its upcoming issue. They spoke with editor-in-chief Balthasar Mayer about the launch of the event, the development of InPrint and what we might expect from a new event for the USA market. For our blog, SIP allowed us to publish the whole interview even before publication. Visit their website at www.sip-online.de
What were the reasons to decide to bring the InPrint Show to the USA?
In a study conducted in partnership with I.T. Strategies earlier in 2016, demand for industrial printing technology has accelerated worldwide. North America is one of the world’s most important manufacturing regions and a market leader in the field of industrial printing and our research pointed clearly to the USA market.
A recent study conducted by Deloitte Touche Tohmatsu Limited, (the Global Manufacturing Competitiveness Index) reveals that the US Manufacturing sector is set to overtake China by 2020 as the world’s largest manufacturing country. The report cites the rapid rise of advanced technologies to better meet a changing consumer landscape as a key driver for growth further underlining the importance of a dedicated industrial print show focused on advanced printing technologies.
We have learned by running InPrint in Italy and Germany, that Europe is extraordinarily rich in its range of new market digital implementers and integrators, however the US is as much a market for digital industrial print innovation as Europe. And as the trend for increased local production increases, more and more we believe industrial print production will increase to be closer to the markets it serves. Manufacturing is transforming, especially in advanced markets and the USA needs a focal point for the development and integration of industrial printing.
InPrint USA, as the only show focused on the development of Industrial Print in the US we believe will start to bring together this fast-developing community.
What are – aside from successful numbers – your main goals for achievement for InPrint USA?
What has always been a key aim for InPrint is to promote the innovative potential of industrial printing technologies. We have uniquely positioned InPrint as the place to come for solutions, for expertise and cutting edge print technology for a wide range of manufacturing technologies. By bringing the show to the USA our aim is to bring people together to create new opportunity, promote the use of this amazing technology and creating a new community. We have done this well in Europe, now it is the USA we turn our attention to.
The reality is that launching exhibitions in new markets is hard, it takes time for any event to establish itself and to become important to the market and in particular, the Print market is crowded with traditional events. We know from our research and from listening to our exhibitors that the Industrial Print segment is showing growth and represents an great opportunity for many, whilst other areas of print are certainly ‘mature’ and showing low levels of growth. What we have seen in Germany and now in Italy with InPrint, is that we know the type of people that will be interested in the equipment and technology on show at the InPrint exhibition and that we can deliver an event that will excite and interest this unique audience. Our feedback from previous exhibitions is that the exhibitors see the right type of visitors and have detailed and lengthy conversations with these visitors. If we can replicate this in the US, then we will be happy and would expect our exhibitors to be happy.
What differences do you see between the European and American Market when it comes to industrial printing?
We know through running our show in Italy and Germany that Europe is an early adopter for industrial inkjet and has a number of new market digital implementers and integrators. However, the US is as much a market for digital industrial print innovation as Europe.
We expect strong interest from the sectors of industry in which the USA is a leader. So consumer electronics, computing, communications and automotive, aviation and also some of the leading consumer sports brands as well as a huge packaging sector.
The US is different in being a larger homogenous single market, and that tends to be both a driver for faster commercialisation as well as a barrier to the establishment of smaller startup companies. But the US also can deploy a unique infrastructure for financing and developing new ventures and new Industrial Print development.
How are these differences reflected in the organization and concept of InPrint USA?
One of the key things about InPrint in the USA is that it is co-located with the ICE USA show. ICE USA is the only dedicated event for the conversion of paper, film, foil, nonwovens and other flexible web-based materials in the Americas and our 2017 event marks the 4th edition of ICE USA. This premier event is where converting professionals gather to see first-hand the latest machinery, technology, and manufacturing solutions and packaging is a key segment for ICE. Attendees from around the globe are looking to develop new business partnerships and come ready to network and learn from leaders in the converting industry. At previous ICE events research suggested that interest in Digital print technology was very high and we believe the two shows alongside each other and with one ticket will give visitors two good reasons to be in Orlando 25-27th April.
InPrint Italy had a focus on textile printing. Is there an “American Specialty” that will be focused on in Orlando?
Actually, InPrint in Italy did not have a particular focus on textile. The event reflected the leadership element that Italy has with Decor printing, but not in particular textile. As I mentioned earlier, through our research we know that there are some key areas of Industrial Print that are particularly interesting in the US.
As I said, consumer electronics, computing, communications and automotive, aviation and also some of the leading consumer sports brands as well as a huge packaging sector.
Our conference programme will reflect these key areas of interest.
We are pleased to be working with partner organizations to support the content programme and help deliver high quality educational content at the event. TCM’s Chairman Kurt Fischer will be again running a morning programme of speakers on the subject of Surface decoration. We previously did this in InPrint Italy and it proved particularly popular.
Which trends do you see in general in industrial printing for 2017?
We continue to research the market on an ongoing basis and have recently completed two new pieces of research looking at Digital Décor and Digital packaging.
Décor printing for interiors is clearly a growth market, linked to; economic growth, the buoyancy of the construction industry and is underpinned by a social trend for customised products. As a result, inkjet is poised to play a more significant role and growth is therefore anticipated. It was clear from our research results that the industry believes décor to be a huge growth sector for Industrial inkjet . A copy of the White paper report on Décor is available from us.
In addition, according to our most recent reports and insight packaging is reckoned to offer the greatest growth opportunities. Printing directly to shape with inkjet is a key innovation that we expect to continue to grow. But also there is a tremendous amount of work in progress to develop inkjet solutions for flexible packaging as well as track and trace solutions for security printing. Inkjet is famed for being able to personalise products. But it isn't this that we believe will push the market to adopt more digital printing. As with other sectors that have adopted inkjet, the flexibility, the speed and variability inkjet can give packaging converters will have tremendous appeal to brands and retailers who increasingly need to respond to fast changing consumer demand.
What numbers do you estimate in terms of visitors and exhibitors?
It is genuinely very difficult to forecast visitor ‘numbers’ on a new show, in a new location, in a new market. I do know that we will finish with around 80 exhibitors in InPrint USA who will include many of the key manufacturers who have supported us in Europe, such as Agfa, Heidelberg, Fujifilm, Mimaki, EFi and INX Digital, plus an number of US based companies who are new to us such as Sensor Films and Apex Machines.
Also remember that there are over 300 exhibitors at the ICE USA event and that all there visitors will be able to ‘flow’ directly into InPrint as the two shows are in one hall.
For the future: Can you imagine to export InPrint to other countries/continents, too?
Let’s be honest, 2017 is going to be an interesting year for the world in many ways. No one really knows what the future looks like?
However, we do know the Industrial Print market is global and will continue to grow, but at the moment we see the US and Europe as the key markets.
So in 2017 we will have InPrint USA in April and InPrint in Munich, Germany in November, for the time this will keep us very busy !
To register to attend InPrint USA please go to InPrintShow.com/USA
To get a free ticket, blog readers can use this code : COURT17