In this blog Frazer Chesterman interviews James Winzar Co-Director of Insite Graphics, who work with InPrint and a number of other leading print exhibitions.
Insite have developed rapidly as a full service wide format print business, who are always pushing boundaries and exploring possibilities with their digital print equipment. I was interested to know how their market has evolved in the last few years and what new opportunities technological development leads them towards.
So James – tell us a little bit about the ‘kit’ you have available to you?
In order to offer a complete, all round service to event, conference and exhibition organisers and exhibitors, we have to be all-rounders, and that requires a wide variety of kit.
This variety allows us to cover as many bases as we can, to fulfil the very different needs of our clients. We can produce graphics using roll fed and flatbed devices, employing dye sublimation, aqueous and eco-solvent techniques; we use digital cutters and sewing machines to produce tensioned fabric products which are becoming increasingly popular. We can tailor the finished product to suit almost any requirement. We also have kit to support our print and graphics output, including litho and photographic services.
What are your customers asking you to do for them?
We are asked for everything from directional signage to complete live event branding, feature walls to step and repeat media backdrops and tensioned fabrics. Many events need to make the most of tight build and de-rig times, and we are ideally positioned to deliver this, using a combination of our print outputs, to completely transform a venue quickly and with maximum brand visibility. To deliver this we use carefully matched materials and substrates to deliver a comprehensive solution.
We are continually experimenting with materials and methods to find new ways to brand events effectively, including using repositionable adhesives to provide just enough stickiness to keep graphics in place for the duration of an event but not sufficient to damage the material on which they are being placed.
What new applications have you tried?
As I have mentioned before we have tried, and have made significant investments in, fabric printing to allow us to deliver tensioned fabric on a large scale. The size and coverage achievable with a fabric solution in a venue is considerable, and we have been able to use this technique to, for example, transform venue lobbies into fully branded registration areas.
We are also experimenting with numerous other materials such as tiles and wood and working to overcome adhesion issues.
Where do you see the new opportunities and new markets for digital?
Clearly the UK is seeing a massive uptake in fabric printing for tensioned applications, as well as other niche uses. The rest of Europe has already seen the benefits, and demand is increasing due to versatility and speed of installation and removal.
We have looked at upscaling our operations and capitalising upon the skills we have in-house. There is also scope for diversification using our skills base and knowledge of materials and techniques; we would be very interested in learning more about industrial print, what is working well and what isn't.
We also want to get a good idea of what applications are strong generators of profit, and what the future prospects are like for those applications.
We know that the Italians are great innovators, and like Milan, London is a ‘creative hub’; as a London printer with access to a range of high profile customers, working with Italian companies could open up new opportunities, collaboration and possible partnerships for us.